Business Growth Without Overwhelm - Master Content Marketing for Social Media and Digital Channels
How to develop and deliver content to engage YOUR audience on Social Media to connect, engage and grow your business.
Are you ready to stop dabbling in social media marketing and get serious about growing your business with the right content for the right social media channels?
Then join us in Wellington on the 16 March 2018 for this intensive Social Media Content Workshop.
Reserve your seat for the Content Marketing Workshop!
Your investment? $247 NZD for the 'How to plan, develop and write content to rock your brand' workshop. Booking for the workshops is at the bottom of the page. Scroll down if you want to book now.
But before you hit the booking button – make sure you read this:
HOW TO PLAN, DEVELOP AND WRITE CONTENT TO ROCK YOUR BRAND WORKSHOP.
First a little clarification: Content marketing is like romancing your audience over a long time – until you’ve built a solid relationship based on trust and knowledge.
The Content Marketing Institute defines content marketing as:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In other words – you need great content for your social media channels to build a solid brand, get customer engagement, and make sales.
What you will learn in the Content Marketing Workshop
Content strategy
Identify the best target market for your product or service
Build personas around this audience
Work out the features, advantages, and benefits of your product
Work out how often is right for you and your business to post content
Content Planning
Build a content plan for the next month
Get worksheets with content examples for your industry
Define your brand story
Get a worksheet with ideas for blogs and videos
Create content or “the importance of engagement, social listening & selling”
Use different applications to create content
Write a blog that attracts an audience
Understand the legal implications of using photos from the internet &
have fun learning a little about Live Video.
Repurposing of content or “recycling is king”
Learn to recycle your existing content in different formats and social media channels
Curating content
Learn how to choose content that:
Can be shared on your different social media channels
Aligns with your brand message
Can be used to create content for your brand
Measuring and automating
Learn how to measure which content is working best for your brand
Get insights on application that help you to automate your social media and content
Wanita Zoghby Fourie
Speaker and Educator
And who’s your Trainer?
As something of a social media darling, Wanita is impossible to ignore. The founder of the Social Media Conference NZ, she has spoken alongside such luminaries as Annah Stretton, John Kapos, Tweeting Goddess and bigwigs from Facebook, LinkedIn, Yahoo and Google.
Wanita is the Founder of The Social Media Conference NZ which has been running for 5 years and also the CEO of The Online Business Academy.
Originally from South Africa, Wanita is known as The African Kiwi and is a bit of a global butterfly. She travels the globe (well, South Africa, Australia, USA, Canada, Italy, Switzerland, UK & Thailand) to both speak & educate businesses and organisations about digital and social media marketing. As the eternal student, Wanita uses these opportunities to continue her own learning & development in order to bring the latest cutting-edge and practical opportunities to her clients.
“Three hours with Wanita looking at the foundations of my revised marketing strategy was worth more than 6 months I had spent with an independent business consultant.”
– Dianne Carian
Stability and credibility are two important aspects of the social media and digital marketing industries. Wanita is working towards creating a community of passionate professionals from these industries to work alongside her. A firm believer in the power of social media, she is excited to see more businesses embracing it and enjoying their well-deserved results.
Wanita has been recognised by the World Wide Who’s Who for her dedication to leadership and excellence in learning and development, social media and digital marketing and change facilitation. With a passion for taking the complicated and making it easy to understand using real-world examples, Wanita is a social media Godsend. Her intuition, experience and adaptability enable her to work with a variety of people in different businesses to achieve outcomes. Wanita’s passion lies in strategy, live streaming and maintaining the freshness and vitality of online content.
“As a speaker, Wanita brings a sense of authenticity to her presentations. This, coupled with a strong knowledge of her social media niche, ensure her audiences become and stay motivated. I can say with confidence she will always be an asset for any talk or presentation she is part of”
VirinGomber.
She served on the executive board of National Speakers Association New Zealand for 3 years and is a judge for both the Social Media Awards and the Network NZ Business Awards. She supports her favourite charities, Project Jonah, Barnardos and Sustainable Cambodia. She is also a Rotarian and a Mentor for Auckland Tourism Events and Economic Development (ATEED).