Cookies Policy

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Cookies Policy 2016-10-31T23:46:26+00:00

1. Who We Are.

This Policy was updated on the 17 August 2017

1.1 TOBA Ltd.

Welcome to The Online Business Academy Ltd abbreviated to TOBA Ltd. We are a Service Provider of Training and the Social Media Conference which is held annually.  Training and Development are specifically aimed at Social Media, Digital Marketing and Content Marketing and are delivered either face to face or online. We also run membership sites where people can learn about the abovementioned topics.

1.2 The Services; Responsible Party.

TOBA Ltd.’s websites and domains, including www.socialmediaconference.co.nz, and all of the webpages, subdomains, country level domain variants and subparts of those websites (collectively, our “Site”), all of the services available on or through the Site or otherwise provided by us (including our application programming interfaces), are offered, maintained and provided by TOBA Ltd. We refer to all of these as our “Services.” TOBA Ltd is a New Zealand based organisation with its principal place of business at M105 Private Bag 300987, Albany, Auckland, 0752. Reg. No. 4828460 (“TOBA Ltd,” “us,” “we” or “our”) registered with the Companies Office New Zealand. TOBA Ltd is responsible for collecting personal data through our services. If you have any questions or concerns at any time, please do not hesitate to contact us at the address above or by contacting us.

2. Our Cookie Policy

2.1 Application.

This Cookie Policy sets forth our policy with respect to information, including information that can be associated with a specific person and could be used to identify that person (“Personal Data”), that is collected from Users through cookies, pixel tags, local shared objects, web storage and other similar technologies.

2.2 Incorporation By Reference.

Please also refer to our Privacy Policy, into which this Cookie Policy is incorporated by reference, which sets forth our policy with respect to the collection, use, disclosure, transfer and storage of information, including Personal Data, that is collected from Users. Nothing in this Cookie Policy shall be deemed to modify, waive, amend or rescind any other term of the Privacy Policy.

2.3 Consent.

By using the Services, you are consenting to the use of the technologies described in this Cookie Policy to collect both Personal Data and non Personal Data and to the storage of information on your device or web browser as described in this Cookie Policy.

3. What are cookies, pixel tags (AKA clear GIFs or web beacons), local shared objects, and web storage?

3.1 Cookies.

An HTTP cookie (also called web cookie, Internet cookie, browser cookie or simply cookie) is a small piece of data sent from a website and stored in the user’s web browser while the user is browsing. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user’s browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember arbitrary pieces of information that the user previously entered into form fields such as names, addresses, passwords, and credit card numbers. (Wikipedia)

3.2 Pixel Tags (aka Clear GIFs or Web Beacons).

A Pixel Tag is an object embedded in a web page or email, which unobtrusively (usually invisibly) allows checking that a user has accessed the content.

[1] Common uses are email tracking and page tagging for web analytics. (Wikipedia)

3.3 Local Shared Objects (aka Flash Cookies).

A local shared object is similar to a cookie, except it is stored on your computer or mobile device, instead of your browser, and it can store more than just text. The methods for controlling local shared objects are different than the methods for controlling cookies (as discussed below).

4. How can I manage these technologies?

4.1 Cookies.

Cookies may be session cookies – ‘Webpages have no memories. A user going from page to page will be treated by the website as a completely new visitor. Session cookies enable the website you are visiting to keep track of your movement from page to page so you don’t get asked for the same information you’ve already given to the site. Cookies allow you to proceed through many pages of a site quickly and easily without having to authenticate or reprocess each new area you visit’. Source All About Cookies (i.e., last only for one browser session) or

Persistent cookies – ‘A persistent cookie, also known as a stored cookie, is a file that is stored on a user’s hard drive. The cookie would remain on the hard drive until it reaches its expiration date. At this point the browser would purge the cookie from the hard drive’ source Cookie Controller. (i.e., continue on your browser until they are affirmatively deleted).

You can manage cookies through your web browser’s option settings and through those settings you may be able (a) to receive notifications when you are receiving new cookies; (b) to disable cookies; or (c) to delete cookies. Please refer to your web browser’s help section for information on how to do this.

4.2 Pixel Tags.

Pixel tags do not store information on your computer, mobile device or browser (although they are occasionally downloaded to your computer if contained in an email or other downloadable content) so cannot be managed by you except by deleting the content in which the tag is contained.

4.3 Local Shared Objects.

Local shared objects are stored on your computer or mobile device. They are used by computers which use Adobe Flash.

4.4 Web Storage.

Web Storage, or HTML5 Local Storage, is an industry-standard data storage technology that is implemented by internet browser providers. Refer to your browser’s help contents for procedures on how to manage settings for Web Storage.

5. What does TOBA use these technologies for?

5.1 Essential (strictly necessary).

We use these technologies in a way that is essential for the operation of our Services or parts of our Services. For example, we may use cookies to determine where to route your traffic to effectively distribute the Site workload across numerous servers.

5.2 Performance/Analytics.

We use these technologies to monitor our Services and to analyse how you use our Services. For example, we may place cookies that allow us (a) to measure the time of your requests to our servers and our responses; (b) to test new features; (c) to record statistics about site usage; (d) to track your activities on the Services; and (e) to track the places from which you come to the Services.

We may also use third party cookies to collect information about visitor behaviour on our Services for these Performance/Analytics purposes. As an example, we use Google Analytics and Google Analytics Demographics and Interest Reporting. You can manage your opt-outs for this third party service provider here:

• Google Analytics Opt-out Browser Add-on

5.3 Functionality.

We use these technologies to allow us to provide certain functionality on the Services and to remember your preferences. For instance, when you click the “remember me” box on our log in page we place a persistent cookie on your browser that allows our Services to pre-populate your username when you return. Other examples include remembering your preferences (such as language and location preferences), preventing web application vulnerabilities, allowing for Facebook Connect and other third party integrations and in connection with providing search results.

5.4 Advertising (including behavioral/interest based advertising).

We use these technologies to deliver advertisements to you both on and off the Services. By using these technologies we hope to better tailor these advertisements to your interests. Sometimes this is called online behavioral, interest based or retargeted advertising.

6. Can Cookies be Harmful?

Computer cookies are not programs as they cannot do anything by themselves. They simply act as a temporary storage space on your local computer. A text file cannot gather any information by itself. It is not able to collect any personal information from your machine. These files can be viewed through a simple text editor. Normally they are often encrypted to help protect your personal information. Each file can only be accessed by the original web site that created the file. Source Cookie Controller.

7. Does anybody else use these technologies on our services?

Most of the cookies and other technologies described above on our Services are set by us (aka first party cookies) or are used in connection with the Services and set by third party service providers at our direction (“Third Party Cookies”). We may use Third Party Cookies with respect to each of the uses set forth above. For example, we use technologies from Google Analytics, among others, to measure performance/analytics and technologies from Facebook to provide Facebook Connect functionality.

Should you require more information, contact us.

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